The Fitness Hacks Podcast

by Redefining Strength | FHP 014: Alyse Mason Brill of Fit Approach and Sweat Guru


Alyse Mason Brill


Alyse Mason is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products. Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living. She stays active and connects with the Fit Approach community through her love of yoga, dance, and stroller fitness with her baby girl, Mackenzie.


1. Building a business is sometimes like throwing spaghetti against a wall…Just just have to see what sticks!

2. Become a part of the community you want to help. Comment on blogs. Go to events. Integrate in as much as you can!

3. Learn to do more with less!


In this episode we talk with Alyse Mason Brill of Fit Approach and Sweat Guru about the importance of community. Alyse started Fit Approach with business partner Jamie King to help connect others in the fitness community, no matter where they are in their fitness journey.

She tells us about how they create business plans and had dreams about what Fit Approach would become and even a vision of how they would get there, but that, in the end, what you build doesn’t actually look like what you dreamed up – that, in fact, it is so much better!


Q: What’s your favorite exercise?

Sweaty, Fast-Moving Yoga Class

Q: What exercise do you hate…but love at the same time?


Q: What is the best book you’ve ever read?

The Toilet Paper Entrepreneur

Q: What is your favorite Pump Up Song?

Michael Jackson – Billie Jean

Q: If you could train with one person (alive or dead) who would it be? 

Michelle Obama


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