PRIVACY POLICY

Redefining Strength, LLC (“Redefining Strength,” “we,” or “our”) is committed to protecting the privacy of individuals who visit or interact with our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including information that can be used to identify you individually (“Personally Identifiable Information” or “PII”).

By accessing or using our website, products, or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy or our terms, you should not access or use our services.

This policy may be updated from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website or services after changes have been posted constitutes acceptance of the updated policy.

California “Shine the Light” Disclosure

Under California law, customers who are residents of California may request information once per year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. To request this information, please contact us at [email protected].

What Information We Collect

When users interact with the Redefining Strength website, app, or services, certain personal and non-personal information may be collected. Personal information may include name, email address, mailing address, phone number, payment or credit card details, health-related information voluntarily submitted (such as fitness goals or dietary preferences), or any other information a user chooses to provide when registering, placing an order, completing a form, subscribing to a newsletter, or otherwise engaging with Redefining Strength.

Submission of personal information is voluntary; however, choosing not to provide certain details may limit access to specific features or services.

In addition to personal information, Redefining Strength may collect non-personal data that does not directly identify an individual. This may include information about browser type and version, device type and operating system, IP address when not linked to identifiable users, referring website, general location data such as city or region, and general usage patterns on the site including time spent, pages visited, and actions taken. This type of data is typically used for analytics, performance tracking, and service improvement, and may be shared with third-party service providers for those purposes.

When We Collect Information

Information is collected when a user registers on the website, places an order, subscribes to a newsletter, responds to a survey, fills out a form, or otherwise submits information through the site. Information may also be collected automatically through browser or device interactions. Unless otherwise stated at the time of collection, the information provided will be used only for the purpose for which it was submitted.

How We Use Your Information

Information collected through the website or services may be used to personalize the user experience, deliver relevant content and product offerings, and improve overall site functionality. It may also be used to respond to customer service inquiries, process transactions, administer promotions or surveys, and request feedback such as product or service reviews. Additionally, information may be used to follow up after communication initiated via live chat, email, or phone.

Redefining Strength may engage third-party service providers to perform certain business functions on its behalf. These providers are granted access only to the information necessary to carry out their assigned responsibilities and are contractually prohibited from using that information for any other purpose. These functions may include website hosting, data analysis, product fulfillment, customer support, marketing assistance, and payment processing.

Non-personally identifiable information, such as aggregate usage data or anonymized trends, may be shared with advertisers or partners for purposes such as market analysis or measuring engagement with specific offers or content. Such data does not identify individual users and is shared in compliance with applicable privacy laws.

How We Protect Personal Information

The Redefining Strength website is regularly scanned for security vulnerabilities and known threats in order to promote a secure user experience. Malware detection tools are used as part of ongoing monitoring and protection efforts.

Personal information is stored in secured networks and is accessible only to a limited number of authorized individuals who are required to maintain its confidentiality. Sensitive data, including payment information, is encrypted using Secure Socket Layer (SSL) technology during transmission.

When a user submits, accesses, or transacts on the website, appropriate security measures are implemented to protect the information provided. All financial transactions are processed through a third-party payment gateway and are not stored or processed on Redefining Strength’s servers.

Users are responsible for maintaining the confidentiality of any account credentials used to access secure areas of the website. Redefining Strength is not responsible for the disclosure of personal information resulting from a user’s failure to secure their password or login credentials.

Although reasonable efforts are made to protect personal information, no method of transmission over the internet or method of electronic storage is entirely secure. Redefining Strength cannot guarantee the absolute security of any information transmitted through the website, and any such transmission is done at the user’s own risk.

Your Rights Regarding Personal Information

Users have the right to access the personal information shared with Redefining Strength and may request a downloadable copy of that information. Users also have the right to request that their personal information be modified or deleted, to object to or limit the processing of their information, and to withdraw previously given consent at any time. These rights may vary depending on the user’s location and the applicable data protection laws.

If a user believes that Redefining Strength’s handling of personal information is in violation of applicable privacy regulations, a complaint may be filed with the appropriate regulatory authority. Requests to access, correct, delete, or otherwise manage personal information should be submitted by email to [email protected]. Redefining Strength will make every reasonable effort to accommodate valid requests in accordance with applicable law.

Use of Cookies

Redefining Strength uses cookies to enhance the user experience and to collect information about site usage. Cookies are small text files that are stored on a user’s device by a web browser. These files allow the website or its service providers to recognize returning visitors, store user preferences, and track interactions for analytical and functional purposes.

Cookies may be used to remember items in a shopping cart, understand user preferences based on past or current site activity, and compile aggregated data about site traffic and user behavior. This information helps improve site performance and support future development of features and services.

Users may choose to disable cookies through their browser settings. Please note that disabling cookies may affect the functionality and usability of certain features of the website.

How Cookies Are Used

Cookies are used to support the functionality and performance of the Redefining Strength website. This includes remembering and processing items in the shopping cart, saving user preferences for future visits, compiling aggregate data about site traffic and interactions, and managing advertisements. These functions help improve the overall user experience and support ongoing development of site features and services.

Users have the ability to control cookie settings through their web browser. Most browsers allow users to choose whether to receive a warning each time a cookie is being sent or to disable cookies entirely. Instructions for modifying cookie settings can typically be found in the Help menu of the browser.

Disabling cookies may limit the functionality of certain features and reduce the efficiency of the site experience. However, users will still be able to place orders and access core features of the website.

Third-Party Disclosure and Links

Redefining Strength does not sell, trade, or otherwise transfer users’ Personally Identifiable Information to unaffiliated third parties without prior notice. This does not include trusted service providers, such as website hosting partners, payment processors, analytics providers, and other parties who assist in operating the website, supporting the business, or serving users, provided that those parties agree to keep all shared information confidential and use it solely for the purposes for which it was provided.

Personal information may be disclosed when required to comply with applicable laws, enforce site policies, or protect the rights, property, or safety of Redefining Strength, its users, or others. In addition, non-personally identifiable visitor data may be shared with third parties for marketing, advertising, analytics, or other business purposes.

From time to time, the website may include links to third-party products, services, or websites. These external sites operate independently and maintain their own privacy policies. Redefining Strength is not responsible for the content, practices, or policies of third-party websites and assumes no liability in connection with their actions. Users are encouraged to review the privacy policies of any linked sites before submitting personal information. Feedback about third-party links is welcomed in the interest of maintaining the integrity of the site.

Google Advertising and Analytics

Redefining Strength uses Google Ads and related tools for advertising purposes, including remarketing and conversion tracking. These services help measure the effectiveness of advertisements and allow Redefining Strength to display targeted ads to users who have previously visited the website.

In connection with these services, Google may use cookies or other identifiers to track user activity across websites and deliver ads based on past interactions. These tools do not allow Redefining Strength to access personal identifying information but do provide aggregate insights into audience behavior, ad performance, and user engagement.

Users can opt out of personalized advertising by adjusting their ad settings in their Google account or by visiting the Google Ads Settings page at https://adssettings.google.com. Additional opt-out options are available through the Google Analytics Opt-out Browser Add-on.

Health Data Utilization

Redefining Strength may collect and process health-related data to personalize coaching, track progress, and deliver customized fitness and nutrition guidance. This information may include activity metrics, workout history, or nutrition data voluntarily shared through connected third-party integrations such as Apple Health, Fitbit, Garmin, MyFitnessPal, and others, accessed via the Redefining Strength app powered by Everfit.

These integrations are optional and rely on user consent. Data shared through these platforms is used solely to provide core features and insights related to coaching and health goal tracking. Health data is not used for advertising or sold to third parties. All information is handled in compliance with applicable privacy and security standards. Redefining Strength does not directly store or process data from these third-party platforms beyond what is necessary to deliver user-requested features.

Users retain control over which integrations they connect and may manage or revoke access through the settings in the app or connected platform.

SMS Communications Policy

By providing your phone number through our website, booking forms, or any other communication channel, you consent to receive SMS messages from Redefining Strength. These messages may include coaching updates, appointment reminders, program-related notifications, or promotional offers. Message frequency will vary depending on your level of engagement with our services. Standard message and data rates may apply. You can opt out of SMS communications at any time by replying “STOP” to any message. For assistance, reply “HELP” or email us at [email protected]. We do not share or sell your phone number or any personal information with third parties for marketing purposes.

Opting Out

Users can manage their preferences for how Google advertises to them by visiting the Google Ad Settings page. Additionally, you may opt out of targeted advertising by visiting the Network Advertising Initiative Opt-Out page or by installing the Google Analytics Opt-Out Browser Add-on, which prevents your data from being used by Google Analytics.

California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA, we are committed to providing transparency regarding the collection and use of personal information. Users can visit our website anonymously. Once this privacy policy is established, we will include a link to it on our homepage or on the first significant page after entering our website. The link to our privacy policy includes the word “Privacy” and is easily identifiable.

Users will be notified of any changes to this policy on the Privacy Policy page. Users may update or change their personal information by emailing us at [email protected] or by logging into their account, if applicable.

Our website does not currently respond to Do Not Track (DNT) signals from web browsers. However, we may allow third-party behavioral tracking technologies for the purposes of analytics and advertising as outlined in this policy.

Children’s Online Privacy Protection Act (COPPA)

We do not knowingly market to or collect information from children under the age of 13. If a parent or legal guardian becomes aware that their child has provided personally identifiable information to us without their consent, they should contact us at [email protected], and we will take steps to remove such information from our records.

Fair Information Practices

We are committed to the principles outlined in the Fair Information Practices, which form the foundation of privacy protection in the United States. In the event of a data breach involving personal information, we will notify affected users via email within 72 hours of becoming aware of the breach.

We also adhere to the Individual Redress Principle, which ensures that individuals have the right to pursue legally enforceable actions against data processors and controllers who fail to adhere to privacy laws. This includes access to courts or government agencies for investigation and enforcement.

California Consumer Privacy Rights

If you are a California resident, you have the right to request information regarding the collection, use, and sharing of your personal information. You may also request to delete your personal data or opt out of the sale or sharing of personal information, as applicable under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

To exercise these rights, please submit a verifiable consumer request by emailing us at [email protected]. We will not discriminate against you for exercising any of your privacy rights.

Notice of Financial Incentive

From time to time, we may offer programs, discounts, or other benefits in exchange for personal information such as your email address. Participation is voluntary, and you may opt out at any time. The value of your personal information is reasonably related to the value of the offer provided.

Acquisition

In the event that ownership of our services is transferred due to a merger, acquisition, or sale of assets, we reserve the right to transfer your personal information to the new entity as part of that transaction. Should the acquiring company plan to make material changes to this privacy policy, we will provide notice prior to those changes taking effect, in accordance with applicable laws and best practices.

CAN-SPAM Act

The CAN-SPAM Act is a U.S. law that outlines the rules for commercial email, sets requirements for commercial messages, gives recipients the right to opt out of future emails, and establishes penalties for violations. We collect your email address to send information, respond to inquiries, fulfill orders, and continue communicating with clients after a transaction, including for marketing purposes.

In accordance with the CAN-SPAM Act, we do not send misleading subject lines or use deceptive practices in our email communications. All messages include a clear way to unsubscribe, and we honor opt-out requests promptly. If at any time you would like to stop receiving future emails, you may contact us at [email protected] and we will promptly remove you from all non-essential communications.

Contacting Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, you may contact us using the information below:

Cori Lefkowith
Redefining Strength LLC
https://redefiningstrength.com
25651 Taladro Circle, Suite G
Mission Viejo, CA 92691, USA
[email protected]
(949) 287-3123

Last Update: May 2025