Redefining Strength

1:1 Coaching

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ATTN: Women 40+ Struggling With Stubborn Belly Fat, Low Energy, And A Body That Just Doesn't Feel Like Theirs Anymore

Join 10,000+ Women 40+ Who've Lost Stubborn Fat, Built Muscle, And Gotten Stronger For Life Using Our Muscle-First Fat Loss Method

A personalized, evidence-based approach that teaches you WHAT your body needs now and WHY...so you can stop starting over and build results that last for decades.

See If 1:1 Coaching Is Right For You

Your Body Isn't Betraying You. Your Strategy Just Hasn't Evolved With It.

If you're in your 40s, 50s or 60s and suddenly feel like your body is playing by a completely different set of rules...

You're not imagining it.

Maybe weight is creeping on more easily. It's showing up around your middle in a way it never did before.

You feel softer - even though you're working out harder than ever.

Your energy isn't what it used to be.

Your clothes fit differently.

And when you try the same strategies that always helped you lose weight before…

 

Your Body Just Doesn't Respond The Same Way Anymore.

So naturally, you start wondering:

Is it menopause?

Is it my metabolism?

Am I losing muscle?

Do I just need to eat less and work out harder?

And as much as part of you starts to fear...“Am I just doomed? Do I need to accept this?”

Another part of you refuses to believe that getting older means giving up having a say in how you look, feel and live.

You may be getting older. But you're going to do it on YOUR terms.

Here's what I want you to know: 

Your body may be changing. But that doesn't mean you're powerless to change it.

And it doesn't mean the answer is more restriction, more cardio or trying to force your 50-year-old body to respond to the exact same strategy you used at 30.

Your body’s changed. Your strategy needs to evolve too.

Because yes…

You may want to lose weight.

But you don't just want the number on the scale to go down.

You want to lose the fat you don't want...While building and preserving the muscle you do.

You want your clothes to fit better. 

You want to feel stronger and more energized.

You want to look in the mirror and recognize yourself again.

And you don't want results that disappear the second you stop being "perfect" with a plan that never really felt sustainable anyway.

You want to build a body that feels like YOURS - not just for the next 30 days...

But for decades to come.

So What DOES Your Body Need Now?

Here's where most weight-loss programs get it wrong...

Their entire goal is to make the number on the scale go down as QUICKLY as possible.

Which sounds like a good thing...

Until a few months later when you're dealing with the fallout of another quick fix.

Maybe the weight is creeping back on. You feel softer than you did before.

Your energy is down. Your workouts feel harder.

And the plan that got the weight off?

You couldn't imagine living that way forever.

So you feel like you're starting over…AGAIN. Except this time, even more frustrated than before.

And what are we taught to do?

Eat less. Burn more. Add cardio. Try harder.

So you do.

And sure...The scale may go down again…

But you're still stuck in the same cycle - doing MORE and MORE just to feel like you're getting LESS and LESS in return.

And especially after 40, there's something we need to care about just as much as the weight you're losing:

The MUSCLE you're KEEPING.

Because losing weight is only part of the goal.

You don't just want to be LIGHTER. You want to be LEANER and STRONGER.

You want your clothes to fit better.

You want to see more definition.

You want to have more energy.

You want to feel capable and confident in your body.

And you want to be able to keep doing the things you love for decades to come.

Because if you're losing valuable muscle along with the fat...

The scale may be going down.

But you may not be creating the body, or the result, you actually want.

That's why at Redefining Strength, we don't focus on losing weight at any cost.

We focus on losing fat while building and preserving muscle.

That's the foundation of our Muscle-First Fat Loss Method™

Muscle-First Fat Loss Method™

We don't approach fat loss by asking:

"How little can you eat?"

Or...

"How much more can you burn?"

We ask:

"How do we help you lose the fat you don't want while building and preserving the muscle you do?"

That means strategically combining strength training, nutrition and recovery around YOUR body, YOUR goals and YOUR life - rather than forcing you into another one-size-fits-all weight-loss plan.

Because after 40, doing MORE isn't always the answer.

More restriction. More cardio. More workouts. More rules.

More of the wrong strategy just means working harder in the wrong direction.

And most of us barely have enough time or mental energy as it is to navigate all life throws our way!

That's why our Muscle-First Fat Loss Method isn't about doing more.

What Changes After 40?

Your body may respond differently than it used to. That doesn't mean you need to eat less, exercise more or accept unwanted changes. It means your strategy needs to evolve and your focus needs a Muscle First Approach.

Apply Now
The Old Approach Muscle First Approach
When fat loss stalls ❌ Eat less ✅ Look at the full picture
Training priority ❌ Burn more calories ✅ Build + preserve muscle
Cardio ❌ More is better ✅ Use it strategically
Nutrition ❌ Restrict harder ✅ Fuel muscle + fat loss
Recovery ❌ Push through ✅ Train + recover properly
Success looks like ❌ A lower scale weight ✅ Leaner + stronger + logevity

A Strategy That

Evolves With You

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Stop Doing More. Start doing what YOUR body actually needs NOW.

Sometimes that means eating less. Sometimes it actually means eating more.

Sometimes it means pushing harder. Sometimes it means prioritizing recovery.

Sometimes it means making a change.

And sometimes it means having the patience NOT to change something that's already working.

Because your body isn't static.

Your stress changes. Your sleep changes. Your schedule changes. Your fitness changes. And through perimenopause and menopause, your body itself continues to change.

Your strategy needs to evolve because YOU do.

And that's exactly why we don't just tell you WHAT to do. We teach you WHY you're doing it.

So instead of blindly following another plan, you start understanding your body - and how to make your effort actually pay off.

What Does Muscle-First Fat Loss Look Like In Real Life?

Meet women 40+ who are losing stubborn fat, building muscle and getting stronger with a strategy built around their bodies - without putting their lives on hold to do it.

Feel Like You're Doing Everything Right And Wondering If Your Age Is Working Against You?

Here's the thing...

Your age matters.

Pretending your body is exactly the same at 45, 55 or 65 as it was at 25 isn't helpful.

Hormones change.

Maintaining muscle becomes more important.

Sleep and recovery shift.

Even your stress, schedule and lifestyle have changed.

But that doesn't mean your age is the reason you're doomed to struggle.

Age changes the context. It doesn't determine the outcome.

And being a certain age doesn't suddenly mean there's one magical "menopause diet" or workout every woman over 40 needs.

Because two women can both be 52...

Both be navigating menopause...

Both want to lose 20 pounds...

And need two completely different strategies.

Because age is only ONE piece of the puzzle.

We also need to understand:

  • Your training history.
  • Your nutrition.
  • Your sleep and stress.
  • Your schedule.
  • Your injuries and limitations.
  • Your preferences.

And most importantly, how YOUR body is actually responding.

That's why we don't build your strategy around your age.

We build it around YOU.

Your age gives us context. Your individual starting point helps us build the strategy.

Because the best strategy isn't the one that's supposedly "perfect" for every woman over 40.

It's the one built around YOUR body, YOUR goals and YOUR life - and designed to evolve as they do.

So How Do We Know What Your Body Actually Needs?

We start with YOU.

Not a generic calorie calculator.

Not a one-size-fits-all workout.

Not a list of foods every woman over 40 is suddenly supposed to avoid.

We look at where you're starting right now.

Because we don't want to hand you another roadmap built for someone else's body.

We build YOUR roadmap.

One designed around where you're starting, where you want to go and the life you're actually living.

But we don't just give you the roadmap and send you on your way.

Because things change.

Your body responds. Work gets crazy. Sleep suffers. Stress spikes. You hit a plateau. Your goals evolve. That's where your 1:1 coaching becomes your GPS.

That's where your 1:1 coaching becomes your GPS.

Your roadmap gives you direction.

Your coaching helps you navigate.

It helps you adjust the route based on how your body is responding and what's actually happening in your life.

So when something changes, you can reroute...

Without panicking.

Without throwing out everything that's working.

Without going all the way back to Day One.

And most importantly?

We don't want you blindly following turn-by-turn directions forever.

We teach you not only WHAT you're doing, but WHY you're doing it.

So with every adjustment, you understand your body a little better.

You become more confident making decisions for yourself.

And ultimately, you learn how to navigate even after you graduate from 1:1 coaching.

That's what personalized coaching should actually do.

Give you a roadmap. Help you navigate it. And teach you how to eventually navigate for yourself.

Not create dependence on another plan.

Create confidence in your ability to move forward.

That's exactly what we do inside 1:1 Pinnacle Coaching through the four key foundations of our Muscle-First Fat Loss Method:

The 4 Foundations Of

Muscle-First Fat Loss

Built around YOUR body. YOUR goals. YOUR life.

Foundation #1

Muscle + Metabolism

Don't just lose weight. Protect what makes you strong. Protect what most diets sacrifice: the muscle you need more than ever after 40.

Foundation #2

Fat Loss Without Extreme Restriction

Stop assuming the answer is always to eat less. Fuel your muscle while losing fat - without cutting out the foods you love.

Foundation #3

Strength That Changes Your Shape

Stop exercising just to burn calories. Build the muscle, strength and definition that actually change how your body looks and feels for decades to come.

Foundation #4

Understand + Adapt

Don't just follow a plan. Learn how YOUR body works. Learn WHAT your body needs, WHY it works and WHEN to adjust - so you can finally break the cycle of starting over.

Ready

To Take Action?

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See if 1:1 Coaching Is Right For You

Apply Now

Different Bodies. Different Starting Points. Personalized results

Because there isn't one "right" strategy for every woman over 40.

So What Do You Actually Get Inside Pinnacle 1:1 Coaching?

This isn't a plan we hand you. It's a strategy we build, test and continually refine WITH you.

Because “personalized” coaching shouldn't mean customizing a plan once and sending you on your way.

Your body responds. Your life changes. Your goals evolve.

So your strategy evolves with you.

And throughout Pinnacle, your coach is beside you, helping you implement, adjust and, most importantly, understand WHY and WHAT needs to shift and evolve to keep results progressing.

Your 1:1 Coach — With You Every Step Of The Way

You're hand-matched with a coach based on personality, coaching style and qualifications who gets to know your body, your goals and your life, with daily access so you're never left guessing what to do next.

Questions. Plateaus. Crazy weeks. Wins. Struggles.

You have someone there to help you navigate ALL of them. You won't just follow you'll LEARN.

We don't want you dependent on us forever.

We teach you WHAT your body needs, WHY we're making each decision and WHEN it may be time to adjust.

So every change teaches you something.

Every plateau teaches you something.

Every success teaches you something.

You're not just building results. You're building the knowledge and confidence to keep them.

An Entire Team Of Experts Behind Your Coach

You get the relationship of a dedicated 1:1 coach with the expertise of the entire Redefining Strength team behind them.

That includes Registered Dietitians, Doctors of Physical Therapy and other specialists who can provide additional insight when needed.

So if something comes up that goes beyond your coach’s specific area of expertise, you’re not left searching for answers on your own. Your coach can tap into the knowledge and experience of our broader team to help you determine the best way forward.

One coach who knows you. An entire team invested in your success.

Training + Nutrition That Evolve With You

Your strategy is built around your goals, preferences, schedule, experience and starting point.

But it doesn't stay frozen on Day One.

Because your body isn't static. Your progress, stress, recovery, schedule and even your goals will change throughout the process.

As your body responds and life changes, we adjust with you...rather than forcing you to keep following a plan that no longer fits.

The goal isn't to find one perfect plan. It's to build a strategy that keeps evolving with you.

Real Feedback + Perspective — NOT Just Accountability

We're not just checking whether you “did the thing.”

Your coach looks at your training, nutrition, progress, recovery, stress and patterns to understand what's actually happening.

Because when you're frustrated, it's easy to overreact.

Eat less. Add cardio. Change the plan. Give up. Start over.

Your coach gives you the objective perspective to separate what you FEEL is happening from what your results are actually telling us.

So you know when something needs to change...

And when you simply need to trust what's already working.

When Coaching Ends

Your Support Doesn't

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Lifetime Inner Circle Access

Your long-term home inside Redefining Strength, with workouts, nutritional resources, group coaching, challenges and continued support whenever your body, goals or life change again.

Because the goal isn't to keep you dependent on 1:1 coaching.

It's to teach you how to navigate for yourself — while making sure you never have to navigate alone.

See If 1:1 Coaching Is Right For You

Next Steps: Your 5-Step Path To Getting Leaner And Stronger...For Life

Step #1

Apply To See If Coaching Is Right For You

Pinnacle isn't designed to be another one-size-fits-all program.

Your application helps us understand where you're starting, what you've tried, where you're struggling and what you want to achieve.

From there, we'll determine whether Pinnacle 1:1 Coaching looks like the right fit for your goals and needs - and if so, you'll schedule a consultation with our team.

Step #2

Book Your Consultation

If Pinnacle looks like it could be the right fit, you'll book a 1:1 consultation with our program advisors.

Together, you'll dig into what you've tried, where you're getting stuck and what may need to change to get the results you want.

We'll walk you through how Pinnacle works, answer your questions and explore what personalized coaching could look like for YOU.

Most importantly, we'll make sure we genuinely believe we can help - and that you feel we're the right fit for you too.

Step #3

Get Matched and Build Your Roadmap

If you decide to join, we don't just assign you the next available coach.

You're matched with a coach based on your goals, needs and personality. Then you'll complete your assessment and work together to build your personalized training and nutrition roadmap.

This is not someone else's plan with your name on it.

It's a strategy built around where YOU are, where YOU want to go and what actually works for YOUR life right now.

Step #4

Coach, Learn + Adapt

This is where your roadmap comes to life.

During your 1:1 coaching phase, your coach becomes your GPS — helping you implement, tracking how your body responds, navigating real life and continually refining your strategy.

But you're not just told what to do.

You'll learn the WHAT, WHY + WHEN behind the decisions you're making together.

So with every adjustment, you're not only getting closer to your goals...

You're learning to understand your body and becoming more confident knowing what it needs - so you can maintain your results even as your goals, body and life continue to evolve.

Step #5

Graduate To The Inner Circle...For Life

The goal of coaching isn't to make you dependent on 1:1 coaching forever.

It's to give you the knowledge, skills and confidence to graduate from it.

You'll leave Pinnacle better equipped to understand your body, make informed decisions and maintain your results as your goals, body and life continue to evolve.

But graduating from 1:1 coaching doesn't mean graduating from Redefining Strength.

Every Pinnacle client receives Lifetime Access to the Inner Circle - our private community of like-minded women committed to getting stronger, continuing to learn and evolving for life.

You'll have ongoing access to workouts, education, group coaching, challenges, resources and community whenever you want another layer of guidance, accountability or connection.

And that's one reason we're intentional about who we welcome into our program.

Your application and consultation aren't just about making sure our coaching can help you.

They're also about making sure we're building the kind of supportive, tight-knit community you'll want to be part of for years to come.

So you can graduate from 1:1 coaching - and stay supported for life.

You Don’t Have To

Take Our Word For It

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More than a decade of helping women get stronger...backed by 500+ 5-star reviews, a #1 best-selling book, and over 100 million YouTube views.

more than 10,000 women have trusted us to help them build stronger bodies, better habits and results designed to last.

Have Questions?

Get Clear Answers

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👉 Frequently Asked Questions

Choosing coaching is a big decision. Here are the questions we hear most and exactly what you can expect when you work with us.

I’ve tried so many programs before. What makes this different?

Most of our clients come to us after trying multiple programs that gave them rules but not real guidance.

Before Redefining Strength existed online, we coached real women in person in a gym setting. The STRONG System™ was built from years of seeing what actually works when life, stress, injuries, and schedules get in the way.

This isn’t an internet program trying to feel personal.

It’s a real coaching system that was proven face-to-face and then brought online so more women could access it.

How can online coaching be as effective as working with someone in person?

Redefining Strength actually started in person in 2014 — coaching real women face-to-face in a gym long before we brought our system online.

And here’s what we learned:

Progress doesn’t happen during one training session. It happens during the other 23 hours of your day — when the madness real life shows up.

That’s why bringing this method online made it better.

Your coach can support you in real time…adjusting your nutrition, training, and strategy as life happens…instead of only seeing you a couple times per week.

You’re not getting less support you’re getting more. You’re getting guidance where it actually matters most.

What if I don't think my body respond since I've done coaching in the past?

Your body probably DOESN'T respond exactly the way it did at 25 or 30.

And pretending otherwise would be ridiculous.

Hormonal changes, recovery, stress, muscle loss and decades of dieting can all change the context we’re working within.

But different doesn’t mean doomed.

It means we need to stop blindly applying strategies that worked for you 10 or 20 years ago and start paying attention to how your body responds now.

That’s why your plan isn’t set in stone on Day 1.

We assess.

We implement.

We watch what happens.

And we adjust.

Age changes the context. It doesn’t remove your ability to create change.

Do you specialize in menopause?

We support many women navigating perimenopause and menopause, and we have certified specialists who understand those changes.

But we’re not just a menopause program.

Our team includes registered dietitians and advanced-level professionals with deep expertise in training, nutrition, and human performance…because your body is more than just hormones.

We help you build strength, muscle, energy, and confidence in a way that supports your whole body not just one phase of life.

Can I use FSA/HSA funds?

Yes many clients are eligible to use FSA or HSA funds.

Because our program is overseen by Registered Dietitians, it may qualify for reimbursement through a Letter of Medical Necessity.

We’ve partnered with Truemed to make the process simple. They guide you through the evaluation and help determine eligibility.

Do you give meal plans?

Some people love meal plans. Others hate them.

That’s why we don’t force everyone into one approach.

We use multiple nutrition methods and protocols depending on your preferences, goals, and lifestyle — from simple structure to more data-driven approaches.

No matter which method fits you best, you’ll learn the principles behind it so you’re never dependent on a rigid plan again.

The goal isn’t just telling you what to eat.
It’s teaching you how to make nutrition work for your real life.

Will this still work if my body feels like it has changed?

Yes and that’s exactly why many women join us.

Most programs assume your body stays the same forever. Our method adapts as your body and life evolve.

Training, nutrition, recovery, and progression are adjusted based on how you respond…so you keep moving forward instead of starting over.

The goal isn’t just weight loss. It’s building strength, muscle, energy, and confidence that lasts.

How long is the program?

We offer personalized 1:1 coaching designed to help you build lasting results, not just short-term progress. Our coaching packages start at 4 months in length.

Your program includes:

  • Personalized 1:1 coaching
  • A custom nutrition strategy
  • A custom training plan
  • Ongoing adjustments based on your progress
  • Direct access to your coach
  • Lifetime access to the Redefining Strength Inner Circle

Unlike most coaching programs, your support doesn’t end when your coaching phase ends. You’ll continue to have access to our app, workouts, resources, challenges, community, and future content updates for life.

What happens if life gets busy or I fall off?

Life happens. That’s normal.

We teach something called the Flat Tire Rule:

If you get a flat tire, you fix it you don’t slash the other three.

When things get off track, your coach adjusts the plan so momentum continues. No guilt. No restarting. Just smart adjustments that keep you moving forward.

What if I’m a beginner or dealing with injuries?

That’s exactly why personalized coaching matters. We start where you are.

Your training is adjusted to your experience, mobility, available equipment, and any limitations — with guidance from coaches who specialize in movement quality and injury-aware training.

You’re never pushed into something your body isn’t ready for.

What kind of support do I actually get?

You’ll work directly with a personal coach — but behind them is an entire expert team collaborating on your success.

That includes:

  • Registered Dietitians

  • Strength and performance specialists

  • Clinical movement and rehab-focused experts

You’re never relying on just one person’s opinion.

How much does it cost?

Our coaching options vary based on the length and level of support that makes the most sense for you.

But before we talk about price, we want to make sure we can actually help.

Applying doesn't automatically mean you're accepted into coaching.

We take the time to understand your goals, what's been getting in your way, and whether our approach is the right fit for what you need.

If we believe we can help, we'll walk you through the coaching options we'd recommend and the investment for each.

We'd rather tell you we're not the right fit than sell you something we don't believe will get you where you want to go.

How does the application process work?

The process is simple:

  1. Tell us a little about yourself. Fill out a short application so we can understand your goals, what you've tried, and where you're feeling stuck. There's no payment required.
  2. Talk with a Program Advisor. If we think we may be able to help, you'll have a conversation with our team about your goals and what you're looking for.
  3. See if it's the right fit. If we believe our coaching can help you, we'll walk you through what we'd recommend and answer any questions you have.

No pressure. No obligation. Just an honest conversation about whether we're the right team to help you get where you want to go.

click here to start your application process

Do I need to buy any supplements or meal replacements?

Nope! There’s no required supplements or specific foods you need to buy. Everything we do is built around real food, strength training, and sustainable habits designed to support long-term results.

What if now isn’t the right time?

Honestly…the idea of a “perfect time” is usually what keeps people stuck.

Every other program or plan you’ve started, you’ve waited for the “right time.” 

It’s why you’ve never truly built habits that survive real life.

We believe what feels like the “wrong time” to start is the perfect time because you’ll have your coach in your corner to help you learn those habit minimums that create consistency.

Life is always going to have busy seasons, holidays, stressful moments, and unexpected challenges.

The goal of coaching isn’t to wait until life is calm.

It’s to build a system that works through real life.

Your plan in the summer might look different than your plan during the holidays…and that’s exactly why this works long term.

I’m really busy. Will this actually fit my life?

This program was built for busy women.

We don’t ask you to organize your life around a program…we build the program around your life.

Travel, work, family, holidays, stressful seasons…those aren’t obstacles to “pause” your progress.

They’re part of the plan.

Your coach helps you adjust your training and nutrition so momentum continues even when life gets chaotic.

What if I do this and end up back where I started?

If you've thought this, you aren't alone.

Because every time another program doesn't lead to lasting change - whether we realize it or not - we lose a little more trust in ourselves.

We blame ourselves.

“Maybe I just can't stick with anything.”

“Maybe I don't have enough willpower.”

“Maybe this is just going to happen again.”

Because maybe you have gotten results before.

You lost the weight.

Followed the diet.

Finished the challenge.

And then six months later...

You were searching for another program.

I don't want Pinnacle to become another program you finish.

The goal of your 1:1 coaching isn't simply to tell you what to eat and how to train.

It's to help you understand WHY we're making changes, learn how YOUR body responds and become more confident knowing WHEN and HOW to adjust as your body, goals and life evolve.

And when 1:1 coaching ends, you're not suddenly left to figure everything out alone.

You have the Inner Circle for life - continued education, coaching, workouts, resources and community to help you keep evolving.

Because the real win isn't losing the weight one more time...It's becoming the woman who trusts herself enough to never need to start over again.

This Isn't About Getting Your 25-Year-Old Body Back

It's about building a body you're proud to live in now.

A body that's leaner. Stronger. More capable. More energized.

A body that lets you keep doing the things you love - and saying YES to the things you haven't even discovered yet.

But even more importantly...

It's about becoming a woman who trusts herself with that body.

Who doesn't panic when the scale goes up.

Who doesn't assume every plateau means she needs to eat less or work out more.

Who doesn't feel like one vacation, stressful month or missed workout means she's blown everything.

Who understands WHAT her body needs, WHY it works and WHEN it's time to adjust.

Because your body will keep changing.

Your goals will keep changing.

Your life will keep changing.

And You'll Know

How To Change With Them

You don't need to fight getting older.

You need to redefine what getting older looks and feels like for YOU.

Leaner. Stronger. More confident. 

And empowered to keep evolving for life.

Ready

To Stop Guessing?

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Ready To Redefine What Strong Looks Like For You?

If you're ready to stop guessing, stop starting over and finally build a strategy around YOUR body, YOUR goals and YOUR life...

Your next step is simple.

Apply for Pinnacle 1:1 Coaching + The Inner Circle.

We'll learn more about where you are, what you've tried and what you want to achieve - and if it looks like we can help, you'll book your 1:1 consultation with our team.

You don't need to have all the answers right now. You just need to take the next step.

Apply For Pinnacle 1:1 Coaching

Personalized 1:1 Coaching • Muscle-First Fat Loss • Lifetime Inner Circle Access