Identify Your Ideal Client To Build Your Clientele!
Uhm….DUH! Who wouldn’t want more clients?
Who wouldn’t want to help more people, get to do what they love AND make more money!?!
Not me at least!
And hopefully not you either!
The question is though…”How the heck do you get more clients?!?”
But the real first question you need to ask is “WHO is your ideal client?”
You may be thinking you’ll just take anyone. You don’t care, you just want to train anyone that walks in the door.
But that’s not the way to go.
You may think that will get you more clients, more quickly. But, in reality, it will just have you wasting time training people you really aren’t a match for.
That is why you need to figure out who your ideal client is.
Who can you help best? Who do you enjoy working with? Who do you communicate best with? And who seems to be most attracted to training with you?
This person is your ideal client. This is the person you should be going after because this person will not only get results from training with you, but also stick around and even be able to refer you OTHER CLIENTS!
You may think you want anyone, but why train people that won’t really value what you have to offer?
DON’T DO IT!
Find your ideal client and go after that one person! It will keep you more satisfied with your work and help you build a business where you can actually help people.
Plus identifying your ideal client will direct all of your marketing efforts so you actually get results.
Figuring out your ideal client means not only identifying their age, gender, fitness level and goals, but also where they socialize, what messages resonate with them and where you can find them!
When you figure out these things, you can more easily build a clientele because you have a TARGET. Broad, basic messages that try to target EVERYONE only end up targeting NO ONE.
So take your ideal client, figure out as much as you can about them and then target your messages directly at them!
And as you get more of your ideal clients? You’ll also get more referrals!
So STEP ONE TO GETTING MORE CLIENTS? FIGURE OUT WHO YOUR IDEAL CLIENT IS!
Some questions I ask myself that helped me identify my ideal client and then target them:
- Fitness Goals
- Gym Experience (have they been to a gym or maybe never stepped foot in one before)
- Income (can they afford my rates)
- Where do they shop?
- Where do they work?
- Where do they live?
- What do they want out of their workouts?
- What messages resonate with them?