The Fitness Hacks Podcast

by Redefining Strength | FHP 001: Growing to Over 100k facebook likes with Dennis and Kelsey Heenan of HIITBURN

Dennis and Kelsey Keenan
Dennis and Kelsey Heenan are the founders and creators of, where they strive to help SIMPLIFY heath and fitness. Each program they put together is designed to help YOU see results in less time. They offer a mix of high intensity interval training programs and custom nutrition plans.
1. Create an avatar and start marketing to that avatar.

2. Less can be more when it comes to your fitness

3. Get outside your comfort zone. Failure is where learning happens

In this episode we talk with Dennis and Kelsey of Both are former college athletes and competed in basketball. Dennis’ passion for fitness though really started in college after putting on 30lbs of muscle.

In college, Dennis would work out 6-7 days a week, doing 90 minute workouts plus 2 hours of practice and even extra shooting. This led to him getting burnt out and searching for a better, more efficient way to get results. Which is what led to Dennis and Kelsey starting the high intensity interval training program that became their brand HIITBURN.

In the show, Dennis and Kelsey talk about how this single product transitioned their business and became the focus of their brand because they realized that this was not only want their clientele wanted, but also what they needed. They continue now to build HIITBURN around this avatar (ideal client), which has helped them hit over 100k likes on Facebook.

Q: What’s your favorite exercise?

Dennis: Pullups

Kelsey: Overhead Press

Q: What exercise do you hate…but love at the same time?

Dennis: Burpees

Kelsey: Deadlift

Q: What is the best book you’ve ever read?

Dennis: 4 Hour Work Week

Kelsey: Anything by CS Lewis, Nicholas Sparks and TED Talks (even though it isn’t a book)

Q: What is your favorite Pump Up Song?

Dennis: Anything Techno or Rap

Kelsey: The Motto – Drake

Q: If you could train with one person (alive or dead) who would it be? 

Dennis: Gerard Butler training for 300

Kelsey: Lolo Jones