The Fitness Hacks Podcast

by Redefining Strength | FPH 003: If You Build It, They Won't Come. Cori and Ryan recap the last two episodes and give you action steps to reach more clients

Redefining Strength

Cori Lefkowith and Ryan Heenan


In this episode, Ryan and Cori review the great advice given by Dennis and Kelsey of and Kiley of about finding your avatar and leading with value to build trust with your audience.

Ryan and Cori discuss how to create your avatar and the importance of recognizing your target audience to building your brand and business. You want to direct all of your efforts at targeting this ideal audience with products and articles that will provide them with solutions. And you want to make sure to build a relationship with this audience by providing them with value to garner trust.

Ryan and Cori remind you to lead with value and not be afraid to give away some of your best stuff for FREE! Tune in to learn how you can identify your avatar and then build a relationship with them to create an audience that will buy!