by Redefining Strength | FHP 019: Ian Weinberg Owner of Ian Fitness in Seattle
Ian Weinberg is the owner of Ian Fitness, which has seven Personal Training and Boot Camp Studios in Seattle and a team of over 30 employees. He is a former professional soccer player and emerging competitor in the world of obstacle racing. Ian went from living on his parents’ couch to running a 7 figure business in 6 years. For the last 10 years he’s made it his personal mission to help people get the results they’re looking for!
3 KEY POINTS:
1. Put in the 10,000 hours to become an expert.
2. Let your avatar drive EVERYTHING, including the processes you create.
3. You can’t do everything. Pick one thing to do and do it well! Fitness is constantly evolving and it is great to learn, but remember your end goal!
MORE ABOUT THIS EPISODE:
In this episode we talk with Ian Weinberg the owner of Ian Fitness. Ian talks about taking his passion for fitness and turning it into a 7-figure business by opening 7 Bootcamp and Personal Training Studios across Seattle. Ian reminds us of the importance of identifying your ideal client and then focusing your business on that person. When he opened Ian Fitness, he wanted to be known for one thing – results – and he focused solely on that purpose with everything he did.
Ian also reminds us that we need to lead with value and put processes in place to help us succeed. While it is good to start out learning to do everything yourself, you also need to trust others and hire the right people to continue to grow. Ian talks about how he took his time to build and let the market direct his expansion instead of trying to grow too fast.
IAN’S FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?
Burpees (for himself)
Battle Ropes (for clients)
Q: What exercise do you hate…but love at the same time?