The Fitness Hacks Podcast

by Redefining Strength | FHP 036: Khaled Emasri - Founder of the Nor Cal Fitness Summit

Khaled Elmasri
Khaled has been in the fitness industry as a personal trainer and Fitness Director for 10 years and has worked with a wide variety of clients with goals ranging from weight loss to body transformation to clients wanting to put on muscle and gain strength. Currently, Khaled is the Regional Fitness Director for the Bay Club Company, Sf, Ca. Khaled founded the Nor-Cal Fitness Summit as well as a consulting business (RISE Fitness Business Coaching) helping fitness entrepreneurs, 1-3 years into their business, lay the foundations needed to create a successful business. Both companies serve to connect fitness professionals worldwide and bringing them together at a world-class venue to educate, motivate and grow. During the past 10 years, Khaled has developed, coached and led more than two hundred personal trainers.
1. Help others before asking for help.

2. Focus on the 5% you are good at.

3. At first it can be good to do it all by yourself so you learn how everything works, but that doesn’t mean that you shouldn’t network or find a mentor.

In this episode we talk with Khaled Elmasri, the founder of the Nor-Cal Fitness Summit, about the importance of building relationships and being willing when you first start out to do everything yourself.Khaled tells us about the importance of focusing on your avatar, on who you want to help, when building your business. 

Khaled reminds us that it is important to always reach out and offer to help others when building relationships before asking for anything in return. Too often people try to connect by asking for something instead of trying to offer value. And don’t be afraid to reach out for help and find a mentor. Often ego gets involved and we don’t reach out and learn when we should to avoid costly mistakes!


Q: What’s your favorite exercise?


Q: What exercise do you hate…but love at the same time?


Q: What is the best book you’ve ever read?

How To Win Friends And Influence People

Q: What is your favorite Pump Up Song?

EDM – Hardwell DJ

Q: If you could train with one person (alive or dead) who would it be? 

The Rock