You’re Not Failing. Your "Plan" Is.
If you are reading this, you are likely the hardest worker in the room. You’ve tried:
- Cutting calories lower
- Adding a ton of cardio
- Jumping from plan to plan
And maybe it worked…temporarily.
Here is the truth: The plans you followed weren’t wrong or broken. They were just STATIC. They gave you a rigid set of rules or macros or workouts and expected your body to never change.
But you are a living, breathing human and your body and lifestyle are constantly evolving—especially if you are navigating perimenopause or menopause. Your stress changes. Your hormones shift. Your schedule explodes. When the plan doesn’t adapt properly, the plan fails.
Stop Buying Maps. Let Us Be Your GPS.
Most programs hand you a plan and hope it works. But when you hit traffic? A plateau, an injury, a vacation, or a hormonal shift? The map is useless no matter how much support you have.
Our coaching is built on the same proven method outlined in The STRONG System™ — a framework designed to adapt as your body and life change.
Redefining Strength is your GPS. We don’t just hand you a workout plan and wish you luck. We track how your body is responding…energy, recovery, sleep, and progress…and adjust your plan weekly. When you hit a plateau, we don’t tell you to “try harder.” We change the route. When progress slows, we adjust nutrition. When recovery drops, we adjust training. When life gets busy, we adapt the plan so momentum continues. That’s the difference between a program and a real method.
Ready To Stop Guessing?
See if our method is the right fit for you.
Powered By The STRONG System™
This isn’t guesswork. It’s the proven methodology outlined in our best-selling book, The STRONG System™. The book teaches the principles. Our coaching program puts them into action by building your custom plan around four core elements:
Moving Well
We improve mobility and movement quality so training feels better and progress lasts. The goal isn’t short-term performance…it’s feeling strong and capable for decades.
Fueling for Results
Your nutrition is adjusted to your body, goals, and lifestyle. No rigid rules, no extremes…just clear guidance that actually supports results.
Building Strength Consistently
Training that dynamically evolves as you progress, so your body keeps changing without burnout or plateaus. Every phase has a purpose.
Repeatable Habits
We focus on sustainable habits you can actually maintain. Small, consistent actions create momentum and momentum creates lasting results.
Expert Coaching. Clear Direction. Zero Guesswork.
You’re not relying on one coach alone. Behind your personal coach is an entire expert team working together to support your progress. From strength and endurance coaching to Registered Dietitians with clinical experience, you get guidance from specialists who understand how real results happen. Here are just a few of the amazing team members who help bring our method to life. While you’ll work closely with your personal coach, your plan is backed by an entire team of specialists.
Michelle Alley
Registered Dietitian
Michelle is a is a Registered Dietitian and former collegiate track athlete who keeps nutrition simple, sustainable, and personalized.
Lizzie Hope
Kinesiology PhD
Lizzie has over 13 years experience in the fitness industry and a Doctorate in Kinesiology, Olympic lifting expertise, and a passion for turning fitness haters into fitness lovers.
Dr. Leigh Comerci
DPT, MFDc, PCES
Leigh is a Doctor of Physical Therapy and strength coach who helps women get strong, stay active, and take control of their pelvic health through every stage of life.
You’re not doing this alone
Your plan is guided by an entire expert team.
How It Works
When you join us, you’re not working with a check-in bot or a generic program. You’ll work with a dedicated coach who understands your goals…backed by an expert team that collaborates behind the scenes to keep your progress moving forward.
Here’s what you get:
✅ A Personal Success Coach: A real coach trained in our method who reviews your progress, answers your questions, and adjusts your plan as your body and life change.
✅ Registered Dietitian Guidance: Nutrition support backed by registered dietitians with clinical experience so your health, performance, and results all move in the right direction together.
✅ Our Private Coaching App: Your workouts, nutrition targets, progress tracking, and messaging…all in one place so you always know exactly what to do next.
✅ Form & Movement Feedback: Send videos of your lifts and receive expert coaching so you feel confident you’re doing everything safely and effectively.
Where Online Coaching Meets Real Life
Our coaching starts online but the connections go far beyond that. From local meetups to international retreats, you’re surrounded by inspiring women building strength together. Here are some highlights from our last retreat.
Who This Method Is Built For
This program is designed for women who want long-term results…NOT another quick reset.The easiest way to know if it’s right for you is to look at who tends to succeed here.
This is for you if...
You’ve tried other programs but never felt truly supported or understood and you’re ready for a more personalized approach.
This is for you if...
You feel like your body has changed and your old strategies aren’t working anymore.
This is for you if...
You want to build strength and confidence not just chase a lower number on the scale.
This is for you if...
You want clear direction and expert guidance so you’re not guessing what to do next.
This is NOT for you if:
You’re looking for a quick fix or short-term sprint.
This is NOT for you if:
You want a rigid plan that never changes.
This is NOT for you if:
You’re not ready to build sustainable habits that last beyond motivation.
This is NOT for you if:
You’re looking for someone to hand you rules without understanding the why behind them.
We Break It Down In 4 Phases
Phase 1: Stabilize
We identify what your body needs right now.
-
nutrition calibrated to your metabolism
-
training adjusted to your schedule and experience
-
movement preparation so your body feels better, not worse
Outcome: energy improves, aches decrease, consistency returns.
Phase 2: Build
Now we focus on visible progress.
-
progressive strength training
-
nutrition adjustments based on real feedback
-
coaching that removes friction when life gets busy
Outcome: stronger body, better shape, real momentum.
Phase 3: Adapt
This is where most programs fail but where we get better results.
When progress slows, we adjust.
-
macros change
-
training evolves
-
recovery is optimized
Outcome: no plateaus, no restarting.
Phase 4: Mastery
You stop relying on motivation.
You understand how your body responds and how to adjust confidently.
Outcome: results that last because you know what works for you.
Ready To Stop Guessing?
If this sounds like the kind of structure you’ve been missing…
10,000+ Women. One Proven Method.
The question almost everyone struggles with is “What happens if I mess up?” In the past, if you ate a cookie, you felt like you “ruined” the day, so you ate the whole box.
In the STRONG System, we teach you the Flat Tire Rule: If you get a flat tire, you fix it. You don’t slash the other three tires. When you slip up, we don’t judge you. We look at the data, adjust the protocol and keep moving. We fix the flat; we don’t slash the other 3 tires! That’s why our method works long term.
Real Questions. Clear Answers.
Choosing coaching is a big decision. Here are the questions we hear most and exactly what you can expect when you work with us.
I’ve tried so many programs before. What makes this different?
Most of our clients come to us after trying multiple programs that gave them rules but not real guidance.
Before Redefining Strength existed online, we coached real women in person in a gym setting. The STRONG System™ was built from years of seeing what actually works when life, stress, injuries, and schedules get in the way.
This isn’t an internet program trying to feel personal.
It’s a real coaching system that was proven face-to-face and then brought online so more women could access it.
How can online coaching be as effective as working with someone in person?
Redefining Strength actually started in person in 2014 — coaching real women face-to-face in a gym long before we brought our system online.
And here’s what we learned:
Progress doesn’t happen during one training session. It happens during the other 23 hours of your day — when the madness real life shows up.
That’s why bringing this method online made it better.
Your coach can support you in real time…adjusting your nutrition, training, and strategy as life happens…instead of only seeing you a couple times per week.
You’re not getting less support you’re getting more. You’re getting guidance where it actually matters most.
Do you specialize in menopause?
We support many women navigating perimenopause and menopause, and we have certified specialists who understand those changes.
But we’re not just a menopause program.
Our team includes registered dietitians and advanced-level professionals with deep expertise in training, nutrition, and human performance…because your body is more than just hormones.
We help you build strength, muscle, energy, and confidence in a way that supports your whole body not just one phase of life.
Can I use FSA/HSA funds?
Yes many clients are eligible to use FSA or HSA funds.
Because our program is overseen by Registered Dietitians, it may qualify for reimbursement through a Letter of Medical Necessity.
We’ve partnered with Truemed to make the process simple. They guide you through the evaluation and help determine eligibility.
Do you give meal plans?
Some people love meal plans. Others hate them.
That’s why we don’t force everyone into one approach.
We use multiple nutrition methods and protocols depending on your preferences, goals, and lifestyle — from simple structure to more data-driven approaches.
No matter which method fits you best, you’ll learn the principles behind it so you’re never dependent on a rigid plan again.
The goal isn’t just telling you what to eat.
It’s teaching you how to make nutrition work for your real life.
Will this still work if my body feels like it has changed?
Yes and that’s exactly why many women join us.
Most programs assume your body stays the same forever. Our method adapts as your body and life evolve.
Training, nutrition, recovery, and progression are adjusted based on how you respond…so you keep moving forward instead of starting over.
The goal isn’t just weight loss. It’s building strength, muscle, energy, and confidence that lasts.
How long is the program?
We offer two coaching paths:
16-Week Strong Foundations
A focused starting point to build momentum, clarity, and structure.
52-Week Pinnacle Coaching
Longer-term coaching designed to help you fully transform and solidify results through real-life seasons.
Some companies force everyone into one long-term commitment. We don’t believe that’s always the right fit.
Both options use the same proven method the difference is simply the level of support you want
What happens if life gets busy or I fall off?
Life happens. That’s normal.
We teach something called the Flat Tire Rule:
If you get a flat tire, you fix it you don’t slash the other three.
When things get off track, your coach adjusts the plan so momentum continues. No guilt. No restarting. Just smart adjustments that keep you moving forward.
What if I’m a beginner or dealing with injuries?
That’s exactly why personalized coaching matters. We start where you are.
Your training is adjusted to your experience, mobility, available equipment, and any limitations — with guidance from coaches who specialize in movement quality and injury-aware training.
You’re never pushed into something your body isn’t ready for.
What kind of support do I actually get?
You’ll work directly with a personal coach — but behind them is an entire expert team collaborating on your success.
That includes:
-
Registered Dietitians
-
Strength and performance specialists
-
Clinical movement and rehab-focused experts
You’re never relying on just one person’s opinion.
How much does it cost?
Because coaching is fully customized, pricing is discussed during your strategy call after we understand your goals and recommend the best fit and program length.
This isn’t a generic subscription or app. It’s true 1:1 coaching designed to be the last program you need.
How does the application process work?
The process is simple:
-
Fill out the application so we know what you’re looking for (no payment required)
-
Speak with a Program Advisor
-
Decide together if it’s the right fit
No pressure just clarity. We only accept clients we genuinely believe we can help.
Do I need to buy any supplements or meal replacements?
Nope! There’s no required supplements or specific foods you need to buy. Everything we do is built around real food, strength training, and sustainable habits designed to support long-term results.
I’m really busy. Will this actually fit my life?
This program was built for busy women.
We don’t ask you to organize your life around a program…we build the program around your life.
Travel, work, family, holidays, stressful seasons…those aren’t obstacles to “pause” your progress.
They’re part of the plan.
Your coach helps you adjust your training and nutrition so momentum continues even when life gets chaotic.
What if now isn’t the right time?
Honestly…the idea of a “perfect time” is usually what keeps people stuck.
Every other program or plan you’ve started, you’ve waited for the “right time.”
It’s why you’ve never truly built habits that survive real life.
We believe what feels like the “wrong time” to start is the perfect time because you’ll have your coach in your corner to help you learn those habit minimums that create consistency.
Life is always going to have busy seasons, holidays, stressful moments, and unexpected challenges.
The goal of coaching isn’t to wait until life is calm.
It’s to build a system that works through real life.
Your plan in the summer might look different than your plan during the holidays…and that’s exactly why this works long term.
Ready To Stop Starting Over?
If you’re looking for another program to try, this probably isn’t it. If you want a clear plan that adapts to your life so progress actually lasts let’s talk!
REDEFINING STRENGTH
Coaching For Women Over 40
Connect
(949) 287-3123
25651 Taladro Cir Ste G
Mission Viejo, CA 92691
Disclaimer:
The author of this site is not providing professional advice or services to the individual reader. The ideas, suggestions and procedures contained within this website are not intended as a substitute for consulting with your physician. All matters regarding your health require medical supervision. Redefining Strength shall not be liable or responsible for any loss or damage allegedly arising from any information or suggestions within this website. You, as a reader are totally and completely responsible for your own health and healthcare.
This site is not a part of the YouTube, Google or Facebook website; Google Inc or Facebook Inc. Additionally, This site is NOT endorsed by YouTube, Google or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc.