Redefining Strength, LLC (“Redefining Strength,” “we,” or “our”) is committed to protecting the privacy of individuals who visit or interact with our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including information that can be used to identify you individually (“Personally Identifiable Information” or “PII”).
By accessing or using our website, products, or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy or our terms, you should not access or use our services.
This policy may be updated from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website or services after changes have been posted constitutes acceptance of the updated policy.
California “Shine the Light” Disclosure
Under California law, customers who are residents of California may request information once per year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. To request this information, please contact us at [email protected].
What Information We Collect
When users interact with the Redefining Strength website, app, or services, certain personal and non-personal information may be collected. Personal information may include name, email address, mailing address, phone number, payment or credit card details, health-related information voluntarily submitted (such as fitness goals or dietary preferences), or any other information a user chooses to provide when registering, placing an order, completing a form, subscribing to a newsletter, or otherwise engaging with Redefining Strength.
Submission of personal information is voluntary; however, choosing not to provide certain details may limit access to specific features or services.
In addition to personal information, Redefining Strength may collect certain technical and usage information that does not directly identify an individual. This may include browser type and version, device type, operating system, IP address, device identifiers, referring website, general location information such as city or region, and other technical information related to how users interact with the website. This may also include general usage patterns such as pages visited, time spent on pages, navigation paths, and actions taken while using the website or services. This information is typically used for analytics, performance monitoring, advertising measurement, and service improvement, and may be shared with trusted service providers who assist in these functions.
When We Collect Information
Information is collected when a user registers on the website, places an order, subscribes to a newsletter, responds to a survey, fills out a form, or otherwise submits information through the site. Information may also be collected automatically through browser or device interactions. Unless otherwise stated at the time of collection, the information provided will be used only for the purpose for which it was submitted.
How We Use Your Information
Information collected through the website or services may be used to personalize the user experience, deliver relevant content and product offerings, and improve overall site functionality. It may also be used to respond to customer service inquiries, process transactions, administer promotions or surveys, and request feedback such as product or service reviews. Additionally, information may be used to follow up after communication initiated via live chat, email, or phone.
Redefining Strength may engage third-party service providers to perform certain business functions on its behalf. These providers are granted access only to the information necessary to carry out their assigned responsibilities and are contractually prohibited from using that information for any other purpose. These functions may include website hosting, data analysis, product fulfillment, customer support, marketing assistance, and payment processing.
Non-personally identifiable information, such as aggregate usage data or anonymized trends, may be shared with advertisers or partners for purposes such as market analysis or measuring engagement with specific offers or content. Such data does not identify individual users and is shared in compliance with applicable privacy laws.
How We Protect Personal Information
The Redefining Strength website is regularly scanned for security vulnerabilities and known threats in order to promote a secure user experience. Malware detection tools are used as part of ongoing monitoring and protection efforts.
Personal information is stored in secured networks and is accessible only to a limited number of authorized individuals who are required to maintain its confidentiality. Sensitive data, including payment information, is encrypted using Secure Socket Layer (SSL) technology during transmission.
When a user submits, accesses, or transacts on the website, appropriate security measures are implemented to protect the information provided. All financial transactions are processed through a third-party payment gateway and are not stored or processed on Redefining Strength’s servers.
Users are responsible for maintaining the confidentiality of any account credentials used to access secure areas of the website. Redefining Strength is not responsible for the disclosure of personal information resulting from a user’s failure to secure their password or login credentials.
Although reasonable efforts are made to protect personal information, no method of transmission over the internet or method of electronic storage is entirely secure. Redefining Strength cannot guarantee the absolute security of any information transmitted through the website, and any such transmission is done at the user’s own risk.
Your Rights Regarding Personal Information
Users have the right to access the personal information shared with Redefining Strength and may request a downloadable copy of that information. Users also have the right to request that their personal information be modified or deleted, to object to or limit the processing of their information, and to withdraw previously given consent at any time. These rights may vary depending on the user’s location and the applicable data protection laws.
If a user believes that Redefining Strength’s handling of personal information is in violation of applicable privacy regulations, a complaint may be filed with the appropriate regulatory authority. Requests to access, correct, delete, or otherwise manage personal information should be submitted by email to [email protected]. Redefining Strength will make every reasonable effort to accommodate valid requests in accordance with applicable law.
Use of Cookies and Tracking Technologies
Redefining Strength uses cookies and similar technologies to enhance the user experience and to collect information about how visitors interact with the website and services. Cookies are small text files stored on a user’s device by a web browser that allow websites or service providers to recognize returning visitors, remember user preferences, and track interactions for analytical and functional purposes.
In addition to cookies, the website may use technologies such as pixels, web beacons, tags, scripts, and similar tracking tools provided by analytics or advertising partners. These technologies help measure advertising effectiveness, understand user behavior, analyze website traffic, and improve the functionality and performance of the website. These tools may collect information about browsing activity across websites and over time.
Cookies and similar technologies may be used to remember items in a shopping cart, store user preferences for future visits, compile aggregated data about site traffic and interactions, and support advertising and marketing activities.
Users may control or disable cookies through their browser settings. Please note that disabling cookies may affect the functionality or usability of certain features of the website.
Cookie Preferences and Controls
Users have the ability to control cookie settings through their web browser. Most browsers allow users to choose whether to receive a warning each time a cookie is being sent or to disable cookies entirely. Instructions for modifying cookie settings can typically be found in the Help section of the browser.
Disabling cookies may limit the functionality of certain features and reduce the efficiency of the website experience. However, users will still be able to access core features of the website and complete purchases where applicable.
Third-Party Disclosure and Links
Redefining Strength does not sell personal information in the traditional sense. However, we may share certain information with trusted service providers, vendors, analytics platforms, advertising networks, and other partners who assist in operating our website, processing transactions, analyzing performance, delivering communications, or supporting our services. These providers are contractually required to safeguard personal information and use it only for authorized purposes.
Personal information may be disclosed when required to comply with applicable laws, enforce site policies, or protect the rights, property, or safety of Redefining Strength, its users, or others. In addition, non-personally identifiable visitor data may be shared with third parties for marketing, advertising, analytics, or other business purposes.
From time to time, the website may include links to third-party products, services, or websites. These external sites operate independently and maintain their own privacy policies. Redefining Strength is not responsible for the content, practices, or policies of third-party websites and assumes no liability in connection with their actions. Users are encouraged to review the privacy policies of any linked sites before submitting personal information. Feedback about third-party links is welcomed in the interest of maintaining the integrity of the site.
Advertising and Analytics Technologies
Redefining Strength may use advertising and analytics technologies provided by platforms such as Google and other advertising partners to measure the effectiveness of advertising campaigns and better understand how users interact with the website.
These services may use cookies or other identifiers to track interactions with advertisements, analyze website usage, and deliver advertising content that may be relevant to users based on previous interactions with the website.
These technologies do not provide Redefining Strength with direct access to personally identifying information about individual users but may provide aggregated insights into audience behavior, advertising performance, and user engagement.
Users can manage certain advertising preferences by adjusting their ad settings through their Google account at https://adssettings.google.com. Additional opt-out options may be available through the Network Advertising Initiative Opt-Out page or through browser tools such as the Google Analytics Opt-out Browser Add-on.
Health Data Utilization
Redefining Strength may collect and process health-related data to personalize coaching, track progress, and deliver customized fitness and nutrition guidance. This information may include activity metrics, workout history, or nutrition data voluntarily shared through connected third-party integrations such as Apple Health, Fitbit, Garmin, MyFitnessPal, and others, accessed via the Redefining Strength app powered by Everfit.
These integrations are optional and rely on user consent. Data shared through these platforms is used solely to provide core features and insights related to coaching and health goal tracking. Health data is not used for advertising or sold to third parties. All information is handled in compliance with applicable privacy and security standards. Redefining Strength does not directly store or process data from these third-party platforms beyond what is necessary to deliver user-requested features.
Users retain control over which integrations they connect and may manage or revoke access through the settings in the app or connected platform.
SMS Communications Policy
By providing your phone number through our website, booking forms, or any other communication channel, you consent to receive SMS messages from Redefining Strength. These messages may include coaching updates, appointment reminders, program-related notifications, or promotional offers. Message frequency will vary depending on your level of engagement with our services. Standard message and data rates may apply. Consent to receive SMS messages is not a condition of purchasing any product or service. You can opt out of SMS communications at any time by replying “STOP” to any message. For assistance, reply “HELP” or email us at [email protected]. We do not share or sell your phone number or any personal information with third parties for marketing purposes.
Opting Out
Users can manage their preferences for how Google advertises to them by visiting the Google Ad Settings page. Additionally, you may opt out of targeted advertising by visiting the Network Advertising Initiative Opt-Out page or by installing the Google Analytics Opt-Out Browser Add-on, which prevents your data from being used by Google Analytics.
California Online Privacy Protection Act (CalOPPA)
In accordance with CalOPPA, we are committed to providing transparency regarding the collection and use of personal information. Users can visit our website anonymously. Once this privacy policy is established, we will include a link to it on our homepage or on the first significant page after entering our website. The link to our privacy policy includes the word “Privacy” and is easily identifiable.
Users will be notified of any changes to this policy on the Privacy Policy page. Users may update or change their personal information by emailing us at [email protected] or by logging into their account, if applicable.
Our website does not currently respond to Do Not Track (DNT) signals from web browsers. However, we may allow third-party behavioral tracking technologies for the purposes of analytics and advertising as outlined in this policy.
Children’s Online Privacy Protection Act (COPPA)
We do not knowingly market to or collect information from children under the age of 13. If a parent or legal guardian becomes aware that their child has provided personally identifiable information to us without their consent, they should contact us at [email protected], and we will take steps to remove such information from our records.
Fair Information Practices
We are committed to the principles outlined in the Fair Information Practices, which form the foundation of privacy protection in the United States. In the event of a data breach involving personal information, we will notify affected users via email within 72 hours of becoming aware of the breach.
We also adhere to the Individual Redress Principle, which ensures that individuals have the right to pursue legally enforceable actions against data processors and controllers who fail to adhere to privacy laws. This includes access to courts or government agencies for investigation and enforcement.
California Consumer Privacy Rights
If you are a California resident, you have the right to request information regarding the collection, use, disclosure, and sharing of your personal information as defined under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
You may request access to the personal information we have collected about you, request deletion of your personal information, or opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising.
To exercise these rights, please submit a verifiable consumer request by emailing [email protected]. We will not discriminate against you for exercising any of your privacy rights.
Notice of Financial Incentive
From time to time, we may offer programs, discounts, or other benefits in exchange for personal information such as your email address. Participation is voluntary, and you may opt out at any time. The value of your personal information is reasonably related to the value of the offer provided.
Data Retention
Redefining Strength retains personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. When personal information is no longer required for these purposes, reasonable steps will be taken to securely delete or anonymize the information.
Acquisition
In the event that ownership of our services is transferred due to a merger, acquisition, or sale of assets, we reserve the right to transfer your personal information to the new entity as part of that transaction. Should the acquiring company plan to make material changes to this privacy policy, we will provide notice prior to those changes taking effect, in accordance with applicable laws and best practices.
CAN-SPAM Act
The CAN-SPAM Act is a U.S. law that outlines the rules for commercial email, sets requirements for commercial messages, gives recipients the right to opt out of future emails, and establishes penalties for violations. We collect your email address to send information, respond to inquiries, fulfill orders, and continue communicating with clients after a transaction, including for marketing purposes.
In accordance with the CAN-SPAM Act, we do not send misleading subject lines or use deceptive practices in our email communications. All messages include a clear way to unsubscribe, and we honor opt-out requests promptly. If at any time you would like to stop receiving future emails, you may contact us at [email protected] and we will promptly remove you from all non-essential communications.
Contacting Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, you may contact us using the information below:
Cori Lefkowith
Redefining Strength LLC
https://redefiningstrength.com
25651 Taladro Circle, Suite G
Mission Viejo, CA 92691, USA
[email protected]
(949) 287-3123
Last Update: March 2026
