FHP 021: Jamie King of Flex and Flow Yoga and Fit Approach

FHP 021: Jamie King of Flex and Flow Yoga and Fit Approach

The Fitness Hacks Podcast

by Redefining Strength | FHP 021: Jamie King of Flex and Flow Yoga and Fit Approach

FLEX AND FLOW
Jamie King
flexandflowyoga.com
ABOUT:
Lifelong athlete, Jamie King, founded Flex & Flow Yoga to help others embrace their inner athlete and find joy in movement, sweat and community. As an avid yogi, competitive ultra runner, snowboarder and former tennis player, Jamie is no stranger to a good sweat session or tough workout. She believes in challenging herself and others to be the best they can be and building people up through community, movement, laughter and friendship.

Jamie developed the Flex & Flow HIIT Yoga workout to provide people with an efficient and fun way to get heart rates up, blood pumping and energy flowing. She is also the founder of the Fit Approach community, a popular online fitness community where bloggers, brands and fitness enthusiasts come together over their love for sweat and their #sweatpink lifestyle.

3 KEY POINTS:
1. Find a need and then meet people where they are at! Even while YOU may know something is good for them, you may have to show them WHY and HOW it will actually help.

2. Practice what you preach and continually learn!

3. Don’t be afraid to combine different things. Using hybrid workouts!

MORE ABOUT THIS EPISODE:
In this episode we talk with Jamie King the co-founder of Flex and Flow Yoga, Fit Approach and SweatGuru. Jamie considers herself a “dabbler.” She enjoys experimenting and learning and trying out all things fitness, which led her to create not only a unique yoga studio, Flex and Flow, but also a unique HIIT Yoga class. She reminds us of the importance of making exercise really accessible so that you can not only give people what they think they want, but also what they truly need.

Jamie discusses the importance of having a variety of offerings and building a community to help not only get people results, but also make them want to be there. She reminds us that you can’t only teach, but you must also practice and BELIEVE in what you are doing.

ASHLEY’S FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?

Trail Running

Q: What exercise do you hate…but love at the same time?

Glider Mountain Climbers

Q: What is the best book you’ve ever read?

The Alchemist
The Brief Wondrous Life of Oscar Wao
Shantaram

Q: What is your favorite Pump Up Song?

The “new” Drake song
Anything with Justin Timberlake or Justin Bieber

Q: If you could train with one person (alive or dead) who would it be? 

Gabrielle Reece

Connect
SOCIAL MEDIA
Flex and Flow Yoga
Website
Facebook

 

FHP 020: Melody Schoenfeld of Flawless Fitness and Evil Munky Enterprises

FHP 020: Melody Schoenfeld of Flawless Fitness and Evil Munky Enterprises

The Fitness Hacks Podcast

by Redefining Strength | FHP 020: Melody Schoenfeld of Flawless Fitness and Evil Monkey Enterprises

FLAWLESS FITNESS
Melody Schoenfeld
flawlessfitness.com
ABOUT:
Melody Schoenfeld, is a Renaissance Fitness Woman! She is CSCS, CMT, RKC2, and SFG2 certified with over 20 years of training experience in many different disciplines. In addition to an excellent success record in creating fun, individualized training programs that help people to reach their weight loss, athletic performance, and muscle gain needs, Melody also is a CAMTC Certified Massage Therapist with significant training in various modalities, including Thai, Myofascial Release, Trigger Point Therapy, Swedish, Chair, and Deep Tissue massage.  Melody has four years of education in Chinese medicine and acupuncture.

She is an ex-amateur boxer, and has played on soccer and floor hockey teams. She has been dancing since the age of 3 (ballet, modern, jazz, ballroom, swing, Latin, and even a little Korean) and rollerblades.  Melody is a competitive powerlifter and even dabbled in Strongman competitions!

3 KEY POINTS:
1. Remember part of your job as a trainer is to be your client’s support system!

2. Make sure to test out your methods on yourself too!

3. Have fun playing around with new tools to learn new things and be innovative!

MORE ABOUT THIS EPISODE:
In this episode we talk with Melody Schoenfeld, owner of Flawless Fitness and Evil Munkey Enterprises. Melody is a true renaissance woman who tried numerous different jobs before sort of “stumbling” into fitness. On her way to owning her own studio, Melody worked at a big box gym and learned how to use a variety of tools, constantly seeking out more knowledge and certifications. 

Melody’s story of trying to find her calling, building her strength and experimenting with competing in different sports and then working to build her clientele is one that most of us trainers can relate too! Melody reminds us that we got started in this industry because of our personal passion for fitness and that part of our job is to be that support for our own clients as well!

MELODY’S FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?

Weighted Pull Ups OR Bending and Tearing Things

Q: What exercise do you hate…but love at the same time?

Dragon Flags

Q: What is the best book you’ve ever read?

Alice In Wonderland

Q: What is your favorite Pump Up Song?

Anything Metal, including Iron Maiden and Manowar

Q: If you could train with one person (alive or dead) who would it be? 

The Mighty Atom

FHP 019: Ian Weinberg Owner of Ian Fitness

FHP 019: Ian Weinberg Owner of Ian Fitness

The Fitness Hacks Podcast

by Redefining Strength | FHP 019: Ian Weinberg Owner of Ian Fitness in Seattle

IAN FITNESS
Ian Weinberg
ianfitness.com
ABOUT:
Ian Weinberg is the owner of Ian Fitness, which has seven Personal Training and Boot Camp Studios in Seattle and a team of over 30 employees.  He is a former professional soccer player and emerging competitor in the world of obstacle racing. Ian went from living on his parents’ couch to running a 7 figure business in 6 years. For the last 10 years he’s made it his personal mission to help people get the results they’re looking for!
3 KEY POINTS:
1. Put in the 10,000 hours to become an expert.

2. Let your avatar drive EVERYTHING, including the processes you create.

3. You can’t do everything. Pick one thing to do and do it well! Fitness is constantly evolving and it is great to learn, but remember your end goal!

MORE ABOUT THIS EPISODE:
In this episode we talk with Ian Weinberg the owner of Ian Fitness. Ian talks about taking his passion for fitness and turning it into a 7-figure business by opening 7 Bootcamp and Personal Training Studios across Seattle. Ian reminds us of the importance of identifying your ideal client and then focusing your business on that person. When he opened Ian Fitness, he wanted to be known for one thing – results – and he focused solely on that purpose with everything he did.

Ian also reminds us that we need to lead with value and put processes in place to help us succeed. While it is good to start out learning to do everything yourself, you also need to trust others and hire the right people to continue to grow. Ian talks about how he took his time to build and let the market direct his expansion instead of trying to grow too fast.

IAN’S FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?

Burpees (for himself)
Battle Ropes (for clients)

Q: What exercise do you hate…but love at the same time?

Pull ups

Q: What is the best book you’ve ever read?

How To Win Friends And Influence People

Q: What is your favorite Pump Up Song?

Kevin Gates – I Don’t Get Tired

Q: If you could train with one person (alive or dead) who would it be? 

Martin Rooney

Connect
SOCIAL MEDIA

FHP 018: 10 Online Resources To Help You Build Your Fitness Business

FHP 018: 10 Online Resources To Help You Build Your Fitness Business

The Fitness Hacks Podcast

by Redefining Strength | FHP 018: 10 Online Resources To Build Your Fitness Business

REDEFINING STRENGTH
Cori and Ryan
redefiningstrength.com
THE 10 RESOURCES MENTIONED:
1. CLICK FUNNELS – Whether you want to get contact information for leads and potential clients, build an in-person clientele, sell online products, courses, e-books or even a membership, you can do it all with Click Funnels. And the best part is, they provide you with done-for-you-funnels so you have tried and tested systems to use!

No more guessing what works. No more hoping you’ll get leads. Here is everything you need.

And if you want to, you can take what’s already there and even create your own!

Click Funnels offers a 2-week free trial so click HERE to try it out completely free!

And to learn more about marketing funnels from the master himself, Russell Brunson, get his book DotComSecrets here for FREE. Both Ryan and I felt this was one of the BEST things we ever did!

2. BLUEHOST – If you want to set up your own site and plan on using WordPress, Bluehost makes it easy. From buying your domain to setting up your site, you can do everything with Bluehost. And if you want to have multiple sites with different URLs, you can do this easily under your account in Bluehost.

Plus, if you need any help getting started with this, just reach out to me at [email protected] and I’ll talk you through it!

Get Bluehost HERE.

3. DIVI – This is the theme we built RedefiningStrength.com after lots of research and a huge website crash because of too much traffic. Hoping to prevent that from ever happening again, we went in search of a new theme and found Divi. This easy drag and drop builder allows all of us who have no programming knowledge or experience build beautiful sites and pages EASILY!

Whether you want to do basic blog posts or build portfolios filled with workouts, you can do it all on Divi. And the best part is, they even provide you with pre-done template layouts and have a great private group where you can get help!

Click HERE to get the Divi Theme!

4. YOUZIGN – My new FAVORITE program as it allows me to design amazing looking Facebook images, Instagram quotes, e-book covers, Facebook Headers, YouTube Headers, website images…EVERYTHING! And it is way cheaper, and even faster, than hiring a designer. Plus, honestly I think it looks just as pro!

Plus they have tons of templates to guide you and you can easily access new ones other people are creating! I can even share MY TEMPLATES with you 🙂

Get started designing with Youzign.

5. CANON G7X CAMERA – This camera helped us produce higher quality video more easily than the “nice” camera we spent double on. It’s lightweight with a flip screen so you can easily film yourself.

Plus it does great filming in even low-light places and stabilizes even as you carry it around and film!

To get the Canon G7X and have your videos look more “pro,” click HERE.

6. OPTINMONSTER – These resources are meant to SIMPLIFY your life. And that is EXACTLY what OptinMonster does. It integrates seemlessly with both Divi and Mailchimp or Aweber. It allows you to do pop up optins, in-line optins, optins to block content so someone has to register to view…And it has templates to help you make each of them look professional.

Plus, with each optin there is a great dashboard where you can see clicks and optins to help you get better results and get more leads and clients!

Get professional looking optins that have been tested and proven to convert HERE.

7. AWEBER OR MAILCHIMP – Whether you’re looking to build a relationship with prospective clients and leads, sell a product or just stay in touch with current clients, having an email provider is key. If you have a very small list and email marketing won’t be a main point of your business, you may want to start with MailChimp because it is FREE to start.

BUT if you want to build out automated email series or plan to really grow your list, you’ll want to choose the provider with the best open rates…which currently is Aweber.

You can’t go wrong with either though and both are my top picks as they are easy to use AND they integrate well with all of the resources on this list!

Get MailChimp HERE. Or get Aweber HERE.

8. SHOPIFY – If you want an easy to set up shop, Shopify is what you’re looking for. With pre-done themes and clean looking shop layouts, Shopify will make your site look professional so you can get started selling! Shopify is easy to integrate as well and allows you to customize the look and feel of your site.

Plus, if you aren’t a numbers person, Shopify allows you to easily track sales and growth.

Check out Shopify HERE.

9. CONTEST DOMINATION – Want to launch a SUCCESSFUL contest and get people sharing it on social media? Then Contest Domination is what you want to use! You can easily create a contest and, because of Contest Domination’s share feature, anyone who enters can easily share the contest with their friends. It will allow you to easily track who enters and even randomly picks the winner.

Whether you use it to sell a product or get an in-person client or even give away a piece of equpiment, Contest Domination makes it easy to run a successful contest and get new leads!

Run a contest with Contest Domination – Check it out HERE.

10. MINDBODY – Organization is key if you want to grow. Trying to hunt down clients to collect money for training and keep track of when it is due simply isn’t fun. And as you get more clients having the ability to automatically rebill and have a system contact clients when they need to update payment information is AMAZING!

Plus you can keep track of your schedule online and even have clients register themselves for classes using the app! You can stay in touch with clients easily and track EVERYTHING using MindBody.

And if you start a gym and have other trainers working for you, you can easily track their pay and their classes through the system too!

Everything is in one place to help you stay organized and on top of everything!

Get organized with MindBody right HERE.

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FHP 017: Krista Stryker Creator of 12 Minute Athlete

FHP 017: Krista Stryker Creator of 12 Minute Athlete

The Fitness Hacks Podcast

by Redefining Strength | FHP 017: Krista Stryker creator of 12 Minute Athlete

12 MINUTE ATHLETE
Krista Stryker
12minuteathlete.com
ABOUT:
Krista Stryker is the founder of 12 Minute Athlete, a website providing free, incredibly effective high intensity interval training (HIIT) workouts and awesome fitness motivation for athletes of all levels. Krista is an NSCA certified personal trainer who used to work as a personal trainer in a gym in New York City training for hours before realizing there was a better way. She discovered HIIT training and not only got leaner and fitter than ever before, but her strength and confidence levels skyrocketed. After seeing her personal success with HIIT, Krista created 12 Minute Athlete so she could share her incredibly effective HIIT workouts with the world—and help people of all fitness levels ditch their excuses and get in shape in as little time as possible.
3 KEY POINTS:
1. Workouts don’t have to be long to be effective! 12 minutes is all you need!

2. Stick with it. Everything you try is going to take longer than what you think it will and those overnight successes are generally YEARS in the making!

3. If you want to get results, make it a priority.

MORE ABOUT THIS EPISODE:
In this episode we talk with Krista Stryker the creator of 12 Minute Athlete about building her High Intensity Interval Training (HIIT) Program and App to help people overcome their excuses and get great results anywhere in less time! After struggling with her personal fitness, Krista became dedicated to a healthier lifestyle and found that she could get great results in less time using HIIT. 

When these HIIT workouts worked so well for her and her clients, Krista knew she had to share this form of training with everyone so built her 12 Minute Athlete App. Krista reminds us about the importance of mapping things out and sticking with things because everything good takes time….even if it is just 12 minutes at a time!

KRISTA’S FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?

Jump Rope

Q: What exercise do you hate…but love at the same time?

Pull ups

Q: What is the best book you’ve ever read?

The Art of Mental Training

Q: What is your favorite Pump Up Song?

Stronger by Kanye West

Q: If you could train with one person (alive or dead) who would it be? 

Muhammad Ali

Connect

FHP 016: Chris Wilson of Critical Bench

FHP 016: Chris Wilson of Critical Bench

The Fitness Hacks Podcast

by Redefining Strength | FHP 016: Critical Bench's Head Strength Coach Chris Wilson

CRITICAL BENCH
Chris Wilson
www.criticalbench.com
ABOUT:
Chris Wilson has worked in the fitness industry for over 15 years. He has seen and done it all from working the front desk at health clubs to personal training to managing entire fitness facilities. Chris became a Certified Personal Trainer in 1999 with NASM and has trained over 15,000 hours with clients from 10 to over 90 years old. Chris is RKC certified and a Specialist in Sports Nutrition with the ISSA. He specializes in a variety of strength modalities such as functional exercise designed to restore balance and improve body movement patterns as well as Bodybuilding, Powerlifting, Olympic lifting, Strongman and even Kettlebell training. He is not only the Head Strength Coach for CriticalBench.com but a published author and product creator for the company.

 

3 KEY POINTS:
1. Provide people with what they need and don’t be afraid to pivot and shift with the times and what your audience needs.

2. Don’t hold yourself back by being too much of a perfectionist! Put something together and get it out there!

3. Don’t hesitate to reach out and connect with others in the industry! Sometimes all it takes is a 15-minute conversation with someone who’s been doing this longer than you and they can give you one tip that can transform your business.

MORE ABOUT THIS EPISODE:
In this episode we talk with Chris Wilson of Critical Bench. Critical Bench has been a strength and fitness resource since 1999 and over the years has pivoted and shifted to constantly meet the needs of it’s clients. Chris discusses the importance of listening to your audience and getting feedback so that you can provide them with the solutions and programs they need to get results. 

He stresses the importance of creating products that respond to your clients’ needs and even looking at problems from different angles until you find a unique solution. Sometimes this even means educating people about their problems and how to fix them before you provide them with the solution.

CHRIS’ FAST FIVE FITNESS FACTS
Q: What’s your favorite exercise?

Deadlift

Q: What exercise do you hate…but love at the same time?

Squats

Q: What is the best book you’ve ever read?

Business
Leaders Eat Last by Simon Sinek
No BS Wealth Attraction in the New Economy by Dan Kennedy
Fun
The Art of Racing in the Rain by Garth Stein
Being George Washington by Glenn Beck

Q: What is your favorite Pump Up Song?

Distrubed
Tool
Sevendust

Q: If you could train with one person (alive or dead) who would it be? 

Arnold Schwarzenegger or Bruce Lee