The Fitness Hacks Podcast

by Redefining Strength | FHP 004: From Personal Trainer To Gym Owner with Travis Stoetzel of The Forged Athlete

The Forged Athlete
Travis Stoetzel
Travis Stoetzel is a certified strength and conditioning coach who owns and operates The Forged Athlete Gym in Omaha NE. He uses a blend of unconventional training methods via sandbags, kettlebells, and bodyweight mixed with in traditional barbel and dumbell training to help improve athletic performance and physique enhancement.

His clientele range from crazy weekend warriors, high school athletes, mma fighters, military personnel, all the way up to Olympic caliber wrestlers. You can find out more info about Travis and his aggressive strength methods at &

1. Charge what you’re worth.
2. Qualified Leads – Find clients that will be good long-term clients.
3. Know your focus – Train like an athlete!
An athlete all of his life, Travis built his gym around the philosophy that everyone can train like an athlete. This philosophy and training program helped him grow from his first 800 square foot facility into a 10,000 square foot space.

In the show, Travis talks about how he went from training at a globo gym to owning his own place and building his clientele. He talks about the dangerous of undercharging and even promoting your business on social media and sites that don’t attract your ideal client. He reminds us to charge what we are worth and take the time to filter out clients that will not add to the community or stay long-term.

Q: What’s your favorite exercise?

Clean and Press

Q: What exercise do you hate…but love at the same time?

Pistol Squats

Q: What is the best book you’ve ever read?

Think and Grow Rich

Q: What is your favorite Pump Up Song?

Anything Rage Against The Machine, Pantera or Metallica

Q: If you could train with one person (alive or dead) who would it be? 

Bruce Lee