3 KEY POINTS:

1. Retarget, retarget, retarget!

2. Lead with value to build a relationship.

3. Know your avatar and speak to their needs.

MORE ABOUT THIS EPISODE:

In this episode, we will provide you with action steps to take that Facebook “Like” or lead and turn them into a sale. 

Steps:
1. Get “likes” by running campaigns or through organic traffic.
2. Retarget with a blog post and FREE content.
3. Retarget the blog viewers with an opt in page where people enter their email to get a free product.
4. Take that lead through an email series to build a relationship and even lead them to purchase a product.
5. Retarget any leads that don’t buy with an ad to a sales page.

RESOURCES
MENTIONED:

Click funnels – Website, sales pages, automated email series all in one!

(For help with setting up a site and using Click Funnels, you can email me at [email protected] and we can even help you set it up if you get it)

Alyse Mason is the founder of the Fit Approach brand and communities. She brings together more than ten years of experience in product development and marketing, as well as a lifelong commitment to active living, to develop and grow the brand, community, and its products. Alyse leads product development and operations to empower Fit Approach to connect more and more people around the world through fitness and active living. She stays active and connects with the Fit Approach community through her love of yoga, dance, and stroller fitness with her baby girl, Mackenzie.

3 KEY POINTS:

1. Building a business is sometimes like throwing spaghetti against a wall…Just just have to see what sticks!

2. Become a part of the community you want to help. Comment on blogs. Go to events. Integrate in as much as you can!

3. Learn to do more with less!

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In this episode we talk with Alyse Mason Brill of Fit Approach and Sweat Guru about the importance of community. Alyse started Fit Approach with business partner Jamie King to help connect others in the fitness community, no matter where they are in their fitness journey.

She tells us about how they create business plans and had dreams about what Fit Approach would become and even a vision of how they would get there, but that, in the end, what you build doesn’t actually look like what you dreamed up – that, in fact, it is so much better!

ALYSE’S FAST FIVE FITNESS FACTS

Q: What’s your favorite exercise?

Sweaty, Fast-Moving Yoga Class

Q: What exercise do you hate…but love at the same time?

Burpees

Q: What is the best book you’ve ever read?

The Toilet Paper Entrepreneur

Q: What is your favorite Pump Up Song?

Michael Jackson – Billie Jean

Q: If you could train with one person (alive or dead) who would it be? 

Michelle Obama

Todd Kuslikis is the founder of A Shot of Adrenaline and RallyAll. Todd started building his fitness business focusing on bodyweight training and Isometrics after starting Kenpo karate training in college. He saw individuals with amazing physiques performing unique bodyweight exercises he had never seen before. After learning this type of training, he became addicted to the freedom, enjoyment, and results that bodyweight exercise delivers.

After growing A Shot of Adrenaline to a 7-figure business, Todd started RallyAll to help connect clients with trainers around the globe. RallyAll is a fitness social network that provides the support and accountability people need to achieve their fitness goals from the comfort of their own home!

3 KEY POINTS:

1. You need other people to be successful so don’t hesitate to reach out, and continue to reach out even when someone doesn’t respond.

2. Persistence is the key to success.

3. The tip of the iceberg is what others see – your success. The bottom is the pain it takes to get the iceberg above the surface.

MORE ABOUT THIS EPISODE:

In this episode we talk with Todd Kuslikis of RallyAll and A Shot of Adrenaline about growing your business and the importance of persistence. We talk about how Todd got started in the industry with bodyweight training and Isometrics and how he grew that business to 7 figures. Todd reminds us that persistence and reaching out to other people are key to success and that you can’t hesitate to reach out over and over again even when you at first don’t get a response.

He also stresses the importance of letting your customers and clients drive what you build by following the data. While you can’t follow every client desire, it is important to listen to the needs and concerns of the people you are trying to help and provide them with a solution!

TODD’S FAST FIVE FITNESS FACTS

Q: What’s your favorite exercise?

Freestanding Handstand Push Ups

Q: What exercise do you hate…but love at the same time?

Burpees

Q: What is the best book you’ve ever read?

The Bible

How To Win Friends And Influence People

Q: What is your favorite Pump Up Song?

Rocky Soundtrack

Q: If you could train with one person (alive or dead) who would it be? 

Jack Lalanne and Paul Bragg and Ido Portal

Max Shank is the owner of Ambition Athletics, a gym located in San Diego, California. Max has also written 3 books, including Ultimate Athleticism, Simple Shoulder Solution and Master the Kettlebell, and taught over a hundred courses in countries around the globe. He’s helped people across the globe improve their lives through physical fitness.

Max’s mission is to help people get better every day so they have the freedom to pursue any athletic endeavor!

3 KEY POINTS:

1. You have to take responsibility for your own health and show your body you love it by consistently working to become better.

2. Forced Ranking – Prioritize the most important tasks and do them first!

3. You get out what you put in. Long-term success is based on consistency and consistency is really about avoiding boredom and injury.

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In this episode we talk with Max Shank owner of Ambition Athletics and creator of Ultimate Athleticism, 5-Minute Flow, Simple Shoulder Solutions and Master the Kettlebell. Max talks about the importance of doing what you love and setting goals. He reminds us that it isn’t just about doing more, but about matching your goals and finding out what it takes you to be happy and then not wasting time doing more than that.

Max also tells us about his mission to help people have the athletic freedom to pursue any athletic endeavor for the rest of their lives. He reminds us that long-term success is based on consistency and that consistency is really about avoiding boredom and injury. If you want to get better, you just need to do a little bit each and every day to help yourself grow.

MAX’S FAST FIVE FITNESS FACTS

Q: What’s your favorite exercise?

Back Flips

Q: What exercise do you hate…but love at the same time?

None!

Q: What is the best book you’ve ever read?

Extreme Ownership

Q: What is your favorite Pump Up Song?

Here I Go Again by Whitesnake

Q: If you could train with one person (alive or dead) who would it be? 

Sun Tzu

Q: What is your favorite ice cream flavor?

Cookies and Cream

Logan Christopher is a physical fitness Renaissance man. He’s done it all…Everything from hand balancing to kettlebell juggling to strongman competitions. Logan is the owner of both Legendary Strength and Lost Empire Herbs and focuses on promoting not only physical health through his workout programs and supplements, but also mental health. He is a certified hypnotist and NLP Practitioner, and teaches people mental tactics to help them achieving their goals in the gym.

3 KEY POINTS:

1. Work-Life Balance is ALWAYS more of an act of balancing.

2. If you want to achieve success, you’ve got to address your beliefs. Look at your beliefs and see whether or not they are USEFUL. Don’t look at whether or not they are true or false, but whether or not they will be useful because your beliefs will influence your actions!

3. Find ONE successful model that has been proven successful and copy that to help you get started…that doesn’t mean plagiarize! But you don’t need to reinvent the wheel!

MORE ABOUT THIS EPISODE:

In this episode we talk with Logan Christopher the owner of Legendary Strength and Lost Empire Herbs. Logan talks about how he started out as a personal trainer reselling public domain fitness products before beginning to sell his own books. He started out in the fitness niche of hand balancing and then leveraged that audience to build his other businesses. He reminds new entrepreneurs that they don’t have to reinvent the wheel but can actually start out by modeling other proven systems. 

Logan also talks about the constant work-life balancing act and the importance of working on not only your physical health, but also your mental health. He reminds us that success is really a series of small steps taken over time that result in big changes!

RESOURCES
MENTIONED:

Mental Muscle by Logan Christopher

LOGAN’S FAST FIVE FITNESS FACTS

Q: What’s your favorite exercise?

Handstand Push Ups

Q: What exercise do you hate…but love at the same time?

Barbell Squats

Q: What is the best book you’ve ever read?

Spiritual Journey of Joseph L. Greenstein: The Mighty Atom

Q: What is your favorite Pump Up Song?

Sabaton – Carolus Rex

Q: If you could train with one person (alive or dead) who would it be? 

The Mighty Atom – Joseph L. Greenstein

Shawna Kaminski has done it all. An athlete and an educator, Shawna started as a one-on-one personal trainer and grew her business into a thriving boot camp before also opening Fit Body Boot Camps.

While Shawna grew her in-person training business, she also expanded online, creating challenge programs and products to help women lead healthier, happier lives. Shawna Kaminski has a passion for helping women feel great in their own skin and she has helped thousands of women through her blog and her products.

3 KEY POINTS:

1. Educate yourself on how to reach people so you can get your programs in the hands of those who need them.

2. Be willing to fail because that is how you get better and achieve success.

3. The give a shit factor – there are going to be haters so you just need to focus on the things and people that matter!

MORE ABOUT THIS EPISODE:

In this episode we talk with Shawna Kaminski of ShawnaK.com about the business side of fitness. Shawna tells us that it is about more than having a great product. That in order to get your great product out there, you’ve got to learn to sell. And that you can’t shy away from the SALES part of the business. She even talks about the importance of finding a mentor so that you can learn how to sell and grow your business.

Shawna reminds us that we also have to focus on the people and things that matter – on the people that we are trying to help. There will be haters and failures, but we’ve got to stay focused on what matters if we want to succeed!

ASHLEY’S FAST FIVE FITNESS FACTS

Q: What’s your favorite exercise?

Deadlifts

Q: What exercise do you hate…but love at the same time?

Wall Ball

Q: What is the best book you’ve ever read?

Rich On Paper Poor On Life – Philip McKernan

Q: What is your favorite Pump Up Song?

Shawna marches to the beat of her own drum (Ryan’s joke….)

Q: If you could train with one person (alive or dead) who would it be? 

Her kids of course! 🙂