The Fitness Hacks Podcast

by Redefining Strength | FHP 035: Interview with Ashley Selman Owner of Evolution Trainers

Ashley Selman
Ashley Selman is the founder of Evolution Trainers, a 14,000 square foot personal training and sports performance studio. Ashley founded Evolution 10 years ago, starting with six trainers. Within three months, the business was profitable. Today Evolution Trainers is a world-class team of more than 40 expert health and fitness professionals serving 500+ clients. Ashley is passionate about helping independent trainers and studio owners across the country build successful careers, reaching them through speaking engagements, business coaching and her 10-week program “Building Your Dream Studio.” She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at several industry leading events such as IDEA World, IDEA PTI East and West, Todd Durkin’s 3.5 Day Mentorship and the Nor Cal Fitness Summit.
1. Owning a business is completely different than training and you’ll have to learn to do a ton of things OUTSIDE your passion.

2. Divide tasks into monetary value – $10, $100, $1000 tasks. Then find a way to free up your time to spend more time on the valuable tasks.

3. Success in your business comes from planning, creating a great network for support and having a clear vision of what you want.

In this episode we talk with Ashley Selman owner of Evolution Trainers about how to grow your fitness business, whether you’re an independent trainer or facility owner. Ashley shares amazing advice to help you not only determine if opening a facility is right for you, but also to help independent trainers become more successful.

She reminds us that growing a business is about more than just learning the training side – that sometimes we need to do things outside our comfort zone. Ashley tells us that to have a successful business it helps to have first gained experience in the industry so that you can create a clear vision of what you want out of your business and even learn the business side of things.

Q: What’s your favorite exercise?


Q: What exercise do you hate…but love at the same time?

Intervals on the VersaClimber

Q: What is the best book you’ve ever read?

Compound Effect By Darren Hardy

Q: What is your favorite Pump Up Song?

Good Vibrations

Q: If you could train with one person (alive or dead) who would it be? 

Michelle Obama when we didn’t catch her off guard! But Marky Mark when put on the spot 😉