ABOUT THIS EPISODE:

In this episode, Ryan and Cori review the great advice given by Dennis and Kelsey of HIITBURN.com and Kiley of SculptedMuscle.com about finding your avatar and leading with value to build trust with your audience.

Ryan and Cori discuss how to create your avatar and the importance of recognizing your target audience to building your brand and business. You want to direct all of your efforts at targeting this ideal audience with products and articles that will provide them with solutions. And you want to make sure to build a relationship with this audience by providing them with value to garner trust.

Ryan and Cori remind you to lead with value and not be afraid to give away some of your best stuff for FREE! Tune in to learn how you can identify your avatar and then build a relationship with them to create an audience that will buy!

In the show, Kiley reminds us though that it is about more than creating a great product, it is about finding a solution to people’s problems and then marketing directly to those people. He tells us about how to create that unique hook to attract your ideal client and build a relationship with them so that they want to buy your products. 

Suitcase Bicep Curls

Q: What exercise do you hate…but love at the same time?

Pull Ups

Q: What is the best book you’ve ever read?

Scaling Up by Verne Harnish

Q: What is your favorite pump up song?

Till I Collapse – Eminem

Q: If you could train with one person (alive or dead) who would it be? 

Greg Plitt

2. Less can be more when it comes to your fitness

3. Get outside your comfort zone. Failure is where learning happens

In college, Dennis would work out 6-7 days a week, doing 90 minute workouts plus 2 hours of practice and even extra shooting. This led to him getting burnt out and searching for a better, more efficient way to get results. Which is what led to Dennis and Kelsey starting the high intensity interval training program that became their brand HIITBURN.

In the show, Dennis and Kelsey talk about how this single product transitioned their business and became the focus of their brand because they realized that this was not only want their clientele wanted, but also what they needed. They continue now to build HIITBURN around this avatar (ideal client), which has helped them hit over 100k likes on Facebook.

Dennis: Pullups

Kelsey: Overhead Press

Q: What exercise do you hate…but love at the same time?

Dennis: Burpees

Kelsey: Deadlift

Q: What is the best book you’ve ever read?

Dennis: 4 Hour Work Week

Kelsey: Anything by CS Lewis, Nicholas Sparks and TED Talks (even though it isn’t a book)

Q: What is your favorite Pump Up Song?

Dennis: Anything Techno or Rap

Kelsey: The Motto – Drake

Q: If you could train with one person (alive or dead) who would it be? 

Dennis: Gerard Butler training for 300

Kelsey: Lolo Jones